Have you run out of ideas using social media for your business? Need a little advice on keeping your business a float on social media? Try some of these points in your social strategy:
Build your followers
Without followers your social updates can’t be seen, making your content worthless. Each week take some time out to look at your competitors, follow new users and build your conversations with other businesses and partners. This is a great idea to show users you mean business!
Customer Service
The provision of customer service on social media has become axiomatic. Phone support service is becoming less the more we receive instant responses via a tweet or Facebook chat.
One in four UK consumers visit social to make a customer service complaint. Your customer service skills are accessible to the world on social media so make sure you’re seen helping customers and keeping them informed and up to date on your platforms.
Engage with your audience
The first thing anyone does these days is search for you on social media. You can tell a lot about a business from their interaction and engagement on social media so keep this in mind when posting your content and interacting with customers.
You want to be seen as an approachable brand, someone who can help and offer support for followers and consumers.
We’re all humans
We’re all humans behind social media; no one should expect anything less than the odd typo or broken link. It’s human error that occurs every day on social media no matter how big your brand is.
Social trends
Trends on social media are the most common topics of conversation. These can be seen on most of your social media accounts as soon as you log in. If you can be creative with your content and link into social trends you’re onto a winner!
Use social trends to engage with conversation and expand your reach.
Video
Video is the hottest trend out there today. Over 70% of marketers report that video converts better than any other content medium on social media.
If you don’t have video content for the biggest platforms you’re going to lose on social media. Facebook and Snapchat are now getting more daily views than YouTube so keep your videos smart, shareable and personal.
Competitors
Don’t be scared to follow your competitors. It’s important you keep up to date with their activity online and ensure you’re always that next step ahead. It’s also a great way to pick up new and innovative ideas to help you compete with one another.
Live stream
Live streaming has taken social media by storm. Periscope live video updates on Twitter are sharing over 350,000 hours of video each day and Facebooks new live video function update in January 2016 now lets users share live video too.
Live streaming apps are the next big thing; try them out from your events, shows and offices. It’s a great tool to use and social media users get to see a different perspective into what you do.
Content
Without interactive and engaging content having social media would be pointless.
The best content for social media is by far video and imagery. Think about what you’re audience want to see, their interests and what you want to get out from your posts before you make any rash uploads.